FOS Media Control

Your team and AI agents, working side by side.

FOS runs the entire agency on one platform — from the first brief, through the studio, client approvals and every ad account, all the way to the invoice. Nine AI agents work next to your people: staffing tasks, screening work, watching campaigns and answering questions on your own data. You decide how much they are allowed to do.

Nine AI agents that work alongside your team.

Not a chatbot bolted onto the side. Each FOS agent has a job, the tools to do it on your live data, and a clear limit on what it may do alone. Some answer, some flag, some propose — and the ones you trust can act.

Creative traffic agent (Acts when you allow): Finds the right copywriter, art director or designer for each task, scored by role and current workload.
Media traffic agent (Acts when you allow): The same staffing intelligence for the media department — the right buyer for every media task.
Media analyst (Proposes): Reviews each brand’s Google Ads and Meta performance against its goals and writes reasoned findings with concrete actions.
AI media employee (Proposes): A digital team member that works the alert queue like a senior buyer: checks each alert against raw data, decides, and keeps a journal.
Quality agent (Flags): Screens deliverables the moment they reach review and alerts the right managers to anything that needs a closer look.
Operations agent (Proposes): Watches the pulse of the studio: SLA risk, capacity, stale work and the daily operations report.
Analytics agent (Answers): Ask anything about delivery, workload, approvals or time — and get insights and executive briefings in seconds.
Client agent (Answers): Knows the history of every client and brand: what was ordered, what was approved, and where an account is heading.
Commercial agent (Answers): Your finance analyst on call: margins, profitability, open balances and reconciliation questions.

Autonomy you control, one dial at a time

Three autonomy levels: Manual, assisted or autonomous — set per agent. In manual and assisted modes every action waits for a person.
A veto window: Autonomous actions can wait in a queue for the window you set, so anyone with permission can cancel them first.
People on what matters: Urgent and critical tasks always go to a human, and the department manager is told.
Budgets and limits: Monthly AI budget per agency and per agent, hourly and daily action limits, and clients or tasks you exclude.
A journal for every move: Each action is logged with the agent’s reasoning. Rate decisions, review run history, trace any answer.
The right assistant for each role: Admins tick which role gets which assistant. When AI is unavailable, the screen says why.

The AI media employee: a buyer who never misses an alert.

Most tools raise alerts. The AI media employee works them — one brand at a time, in order of severity, checking every alert against the raw numbers before deciding what to do. It starts in observation mode: it decides and records, but changes nothing on the ad platforms. When your agency lifts that, its actions wait in the veto window you set.

Every ad account. Every brand. One control center.

Google Ads, Meta and TikTok in one place, mapped to your clients and brands, measured against the goals you set — with 72 alert rules ready to watch every account and guardrails on every change.

Overview: Brand overview, Pacing and forecast, Portfolio grid
Alerts & care: Alerts, Alert → task, Recommendations, Pending approvals
Campaigns: Campaigns, Campaign groups, Breakdowns
Budgets & goals: Budgets and targets, Objectives, Conversion types, Month opening
Optimization: Budget reallocation, Bid optimizer, AI analyst
Research: Incrementality, Experiments, Brand protection, Competitor ads, prices and hotel rates
Reports: Dashboard builder, Formulas and templates, Publish to the client, Savings report
Data & control: Connections and mapping, Brand readiness, Rules and rule profiles, Sync, orchestrator and action log

From brief to delivered, without a single lost thread.

Briefs that start work right: Structured briefs with rich text, files and images, auto-saved drafts and the right stages chosen by task type.
A workflow engine you design: 31 statuses across copy, art, design and media, with rules for who may move a task, what must be attached and who is told.
Traffic boards: Creative and media boards with suggested assignees, default people per brand and a live view of who is working on what.
Recurring work on autopilot: Weekly, bi-weekly and monthly tasks that create themselves, with a timeline, coverage per brand and a run log.
Deadlines that escalate: Service-level policies per status, breach detection and repeated escalation reminders — including internal stages.
Time that counts itself: A built-in timer with reminders, an auto-stop cap, correction requests and the hourly rate stamped on every entry.
Conversations in context: Real-time task chat with mentions, replies, attachments, edits and read receipts.
Files that stay organised: Google Drive storage per task, folder uploads, ZIP downloads, signed links and status-based download locks.
Quotes and orders: Build a quote, send it for approval and convert it to an order. Clients approve orders through a personal link.
Vendors and invoices: Vendor orders, actuals, invoices, credit notes and a three-way match of order, invoice and receipt.
Collections: Aging and DSO, a worklist, promises to pay, installment plans, dunning profiles and credit hold.
Cash and profitability: Bank accounts, cash-flow forecast, profitability explorer, budget versus actual and P&L.
Governance: Period close, segregation of duties, approval rules and a dedicated collector role.
Retainers: Monthly fee and included hours per client, with a 12-month utilization chart.
Seven role dashboards: Tailored home screens for admins, account managers, creative and traffic managers, creatives, buyers and media managers.
17 analytics views: Utilization, SLA delivery, approvals, status duration, revisions, time, business units, media workload and finance.
Report builder: Ad-hoc reports on tasks, time, people, clients and campaigns, with export and shareable links.
Live department monitor: A wall display of every queue, rotating between creative and media.
Permissions to the button: Custom roles, a capability matrix and per-tab, per-action access in the Media Control Center.
Delegation and vacations: A wizard hands approvals, traffic and notifications to a stand-in — and ends on its own.
Feedback with a black box: Bug reports arrive with the technical trail attached, tracked from report to fix.
Operations you can trust: Audit log, system health, background-job scheduling, broadcasts and maintenance mode with early warning.

Approvals clients love to give.

One review experience for your team and your client — versions, comments and markup on the file itself — and a portal where clients approve, download and read the reports you publish.

How FOS connects to your advertising platforms

FOS connects to Google, Meta and TikTok through each platform’s own OAuth sign-in, only after an authorized person in your organization approves access. FOS reads advertising data to show performance, track budgets and targets, raise alerts and build reports — and makes changes to campaigns only when a user with permission applies or approves them, or when your organization turns on automation. On Google’s consent screen, this connection appears as “FOS Media Control”.

Google: Google Ads (read, and changes with permission), Search Console (read-only organic data) and Merchant Center (your own product prices).
Meta: Ad accounts, campaigns, ad sets, ads and insights — read, and changes with permission.
TikTok: Advertiser accounts, campaigns, ad groups, ads and metrics — read, and changes with permission.

Full details: permissions, data and revoking access

FOS is an independent product. It is not affiliated with, sponsored by or endorsed by Google, Meta or TikTok. Product names are trademarks of their owners.

Built by Friendz Group

FOS is a product of Friendz Group — a group of marketing, technology and investment companies founded in 2006, connecting forces to grow businesses. FOS was built inside the group, and real client work runs on it every day.

Strategy · Marketing · Technology · Investments
Operated by IMPRESSION MEDIA LTD (Israeli Company No. 513853820), a Friendz Group company, 7 Masada St., Bnei Brak, Israel

friendz.co · Contact: info@friendz.co